At HFL Education, the social media content focuses on raising awareness, driving engagement, and encouraging bookings for courses and purchases of educational products. The majority of posts are carefully crafted static images, including infographics, carousels, and occasional GIFs and videos. The style is professional and informative, designed to communicate clear, valuable messages to educators and school leaders. Many of the infographics achieved strong engagement, helping to educate and inspire the community. The content creation was primarily done using Adobe InDesign and Photoshop, with occasional use of Canva to build on existing templates.
For Spike Milligan Productions, the social media approach is playful, comedic, and sometimes heartfelt, reflecting the unique personality of the brand and its literary legacy. The focus is on increasing engagement and growing the follower base by sharing behind-the-scenes photos and short, engaging poems that have resonated strongly with the audience. The account was fully managed end-to-end, including content creation, scheduling, and strategic planning, with designs produced mainly in InDesign and Photoshop. This hands-on management helped build a dedicated and engaged community around the brand.
